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Privacy policy

NLTV (“NLTV,” “we,” or “us”) respects your privacy. This Privacy Statement describes the types of “Personally Identifiable Information” (“PII”) that we may collect from you when you visit www.nltv.us or use our other products and services that include an authorized link to this Privacy Statement (collectively, the “Services”). Please read our Privacy Statement carefully to get a clear understanding of: (i) what PII we collect, (ii) how we use your PII, (iii) with whom we share you PII, (iv) how we protect your PII, and (v) the choices we offer you regarding our collection and use of such PII. If you do not agree with this Privacy Statement, please do not access, or use any part of the Services.

WHAT PII DO WE COLLECT FROM THE PEOPLE THAT USE OUR SERVICES?

The PII we collect about you may include, without limitation:

Contact information, such as name, email address, mailing address, and phone number;

Payment information and financial details, such as payment card number and billing address, which are processed and stored by third-party payment processors; 

Communication information, such as feedback or information you may send to us when you contact us; and any other details you provide to us during your use of the Services. 

WHERE DO WE COLLECT PII FROM?

We may collect PII about you from various sources, such as:

directly from you when you use the Services, such as when you register on our Site, place an order, subscribe to a newsletter, respond to a survey, fill out a form, or enter information on our Site and service providers, business partners, and other third parties. 

HOW DO WE USE YOUR PII?

We may use the PII we collect about you in the following ways:

Process orders you place and complete other transactions you have requested using the Services, and provide you with products and services you request;

Send you information or materials you request;

Maintain a record of your purchases and other transactions using the Services;

Respond to your questions and comments and provide customer support;

Communicate with you about our products, services, offers, and promotions;

Operate, evaluate, and improve our business and the products and services we offer;

To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested;

To improve our Services in order to better serve you;

Analyze trends and statistics regarding use of the Services and transactions conducted using the Services;

Protect against and prevent fraud, unauthorized transactions, claims, and other liabilities, and manage risk exposure, including by identifying potential hackers and other unauthorized users;

To allow us to better service you in responding to your customer service requests;

Enforce our Terms of Service and other agreements; and comply with applicable legal requirements and industry standards.

We also may use the information we obtain about you in other ways for which we provide specific notice at the time of collection.

WHO DO WE SHARE YOUR INFORMATION WITH?

We do not sell, trade, or otherwise transfer to outside parties your PII.

YOUR CHOICES. 

We offer you the following choices about the information we collect from you and how we communicate with you: 

Cookies. Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. Please note, though, that without cookies you may not be able to take full advantage of all of the features of the Services.  However, you will still be able to place orders.

Promotional Communications.  If you do not want us to use your contact information to promote our products or services, you can opt out by sending us an email stating your request to (832) 924-5919. If you have received a promotional communication from us, you can also opt out of receiving future promotional communication from us by following the unsubscribe instructions contained in such communication. 

For more information about how online advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of commonly used targeted advertising services by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.

Web Analytics.  

You may opt out of the aggregation and analysis of data collected about you on our website by Google Analytics by visiting https://tools.google.com/dlpage/. 

For more information on how Google Tag Manager collects and processes data and how you can control such online activities, please visit: https://tools.google.com/dlpage/gaoptout, and www.google.com/policies/privacy/partners/.

To learn more about Meta’s privacy practices, see facebook.com/policy.php.

HOW DO WE PROTECT YOUR INFORMATION?

We have implemented the following measures intended to protect your PII from accidental loss and from unauthorized access, use, alteration, and disclosure.  

Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.

Your PII is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems and are required to keep the information confidential. 

All sensitive/credit information you supply is encrypted via Secure Socket Layer (“SSL”) technology.

All transactions are processed through a gateway provider and are not stored or processed on our servers.

However, please note that the electronic transmission of information is not completely secure. We cannot guarantee that the security measures we have in place to safeguard PII will never be defeated or fail, or that such measures will always be sufficient or effective. Any transmission of PII is at your own risk.

DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

Yes. When you use the Services, we may collect certain information by automated means, such as by cookies. A “cookie” is a text file that websites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. We may also use third-party analytics tools (such as Google Analytics, Google Tag manager, Meta Pixel, and TikTok Pixel) that collect information about use of the Services and user traffic. The information we collect by automated means may include, without limitation: 

Information about the devices you use to access the Services (such as the IP address and the type of the device, operating system, and web browser);

Dates, times, and duration of use of the Services (including whether you are a repeat or first-time visitor); and information on actions taken when using the Services (such as page views and website navigation patterns).

We may use the information collected by this tracking technology to help us improve and personalize our Services, including to:

Help remember and process the items in the shopping cart;

Understand and save user’s preferences for future visits; and

Compile aggregate data about site traffic and site interactions in order to offer better site experiences, social media and digital marketing, and tools in the future. 

We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services.

Cookies Necessary for the Functioning of the Store

Name

Function

Duration

_ab

Used in connection with access to admin.

2y

_secure_session_id

Used in connection with navigation through a storefront.

24h

_shopify_country

Used in connection with checkout.

session

_shopify_m

Used for managing customer privacy settings.

1y

_shopify_tm

Used for managing customer privacy settings.

30min

_shopify_tw

Used for managing customer privacy settings.

2w

_storefront_u

Used to facilitate updating customer account information.

1min

_tracking_consent

Tracking preferences.

1y

c

Used in connection with checkout.

1y

cart

Used in connection with shopping cart.

2w

cart_currency

Used in connection with shopping cart.

2w

cart_sig

Used in connection with checkout.

2w

cart_ts

Used in connection with checkout.

2w

cart_ver

Used in connection with shopping cart.

2w

checkout

Used in connection with checkout.

4w

checkout_token

Used in connection with checkout.

1y

dynamic_checkout_shown_on_cart

Used in connection with checkout.

30min

hide_shopify_pay_for_checkout

Used in connection with checkout.

session

keep_alive

Used in connection with buyer localization.

2w

master_device_id

Used in connection with merchant login.

2y

previous_step

Used in connection with checkout.

1y

remember_me

Used in connection with checkout.

1y

secure_customer_sig

Used in connection with customer login.

20y

shopify_pay

Used in connection with checkout.

1y

shopify_pay_redirect

Used in connection with checkout.

30 minutes, 3w or 1y depending on value

storefront_digest

Used in connection with customer login.

2y

tracked_start_checkout

Used in connection with checkout.

1y

checkout_one_experiment

Used in connection with checkout.

session

checkout_session_lookup

Used in connection with checkout.

3w

checkout_session_token_<<token>>

Used in connection with checkout.

3w

identity-state

Used in connection with customer authentication.

24h

identity-state-<<token>>

Used in connection with customer authentication.

24h

identity_customer_account_number

Used in connection with customer authentication.

12w

Reporting and Analytics

Name

Function

Duration

_landing_page

Track landing pages.

2w

_orig_referrer

Track landing pages.

2w

_s

Shopify analytics.

30min

_shopify_d

Shopify analytics.

session

_shopify_s

Shopify analytics.

30min

_shopify_sa_p

Shopify analytics relating to marketing & referrals.

30min

_shopify_sa_t

Shopify analytics relating to marketing & referrals.

30min

_shopify_y

Shopify analytics.

1y

_y

Shopify analytics.

1y

_shopify_evids

Shopify analytics.

session

_shopify_ga

Shopify and Google Analytics.

session

customer_auth_provider

Shopify analytics.

session

customer_auth_session_created_at

Shopify analytics.

session

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

ACCESSING AND CHANGING YOUR INFORMATION. 

You may make changes to your PII through your customer account.  You may also send us an email at (832) 924-5919 to request access to, correct, or delete any PII that you have provided to us. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect. 

DO NOT TRACK SIGNALS 

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

CHILDREN UNDER THE AGE OF 13

The Services are not directed to, and we do not knowingly collect or solicit PII from, children under the age of 13. If we learn we have collected or received PII from a child under the age of 13, we will delete that information. If you believe we might have any information from or about a child under the age of 13, please contact us at (832) 924-5919

CHANGES TO OUR PRIVACY STATEMENT

We reserve the right to update or change this Privacy Statement at any time. If we make a material change to our Privacy Statement, we will provide notice to you (for example, by email) that our privacy practices have changed and will provide a link to the new statement. In the event we make a material change to how we use your PII, we will provide you with an opportunity to opt out of such new or different use. The date this Privacy Statement was last revised is at the top of this Privacy Statement. We encourage you to review this Privacy Statement periodically to check for any updates or changes.

DATA TRANSFERS

We are based in the State of California in the United States. When we obtain information about you, we may transfer, process, and store such information outside of the country in which you reside, including in the United States. By using the Services, you consent to the transfer to and processing and storage of your information in countries outside of your country of residence, which may have different data protection laws than those in the country where you reside.

NOTICE TO EEA AND UK RESIDENTS

Privacy and security are key to our approach to product development and business. We continuously evaluate all our practices in an effort to safeguard your information as effectively as possible. In that vein, we’re glad to comply with the General Data Protection Regulation (“GDPR”) and to help our customers comply with GDPR. 

  • Legal Basis. Our legal basis for processing and collecting personal information varies based on the context for which it is collected. However, we will normally collect personal information only as necessary to perform a contract with you (such as when we provide the Services you request), as noted in this Privacy Statement, and otherwise with your explicit consent.
  • Transfers of Data. We are based out of the United States and thus must transfer your personal information across borders. We have taken appropriate safeguards to ensure your personal information is protected in accordance with this Privacy Statement through implementing additional safeguards, such as the standard contractual clauses.
  • Retention of Data. We will only retain personal information for as long as it is required to provide you the Services you have requested, or as otherwise required by applicable law. We delete all marketing and promotional communications with your PII in it after 12 months of usage.
  • Your Rights. You may exercise the rights afforded to you under the GDPR, including the right to access, correct, update, and/or delete your personal information. You may also object to the further processing of your personal information and request portability of your personal information at any time by contacting us using the information provided below.
  • At any time, you may withdraw your consent that allows us to collect, store, and otherwise process your personal information. Please contact us using the information provided below to do so.
  • Data Protection Authority. You have the right to complain to an applicable data protection authority. For more information, please contact your local data protection authority, contact information may be found at https://ec.europa.eu/justice/article-29/structure/data-protection-authorities/index_en.htm

CONTACTING US

If you have any questions about this Privacy Statement or our information practices, please call us at (832) 924-5919, or write to us at 1500 N Grant St, Suite N, Denver, CO 80203.

Last Revised: December 15, 2025